American Dream boasts 1980s retro styling and stripped-down gameplay, deceptively simple and harmless elements that nonetheless cloak the deeper lampoon of consumer culture and the trappings of a stock trader simulator and home furnishing game. The game also takes a distanced irony atop its seemingly outmoded aesthetic yet remains bitingly droll in its satirical jabs. American Dream portrays capitalism as infantile, fleeting, and haphazard, transforming iconic figures of 1980s celebrity culture into literal commodities to be bought low and sold high. Thus, the game warps cultural figures like Blondie or Arnold Schwarzenegger into calculable numbers to be easily consumed, evoking the wild funhouse distortion of modernity of a J.G. Ballard novel.
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