In its opening ceremony and panel discussion (in lieu of an overarching keynote), PSX assumed the affectation of domesticity and informality, as if to camouflage the impersonality of a show centered on business and industry. Miscellaneous armchairs and couches were set up facing the audience, and hosts Shawn Layden and Sid Shuman routinely played up this guise of domesticity. Layden and Shuman exchanged banter regarding the staging, remarking that it resembled an IKEA living room, thus reinforcing the conversational, relaxed image that this opening ceremony strived hard to convey. Indeed, these hosts’ discussions often veered to the anecdotal, evoking fireside chats or a casual conversation at one’s home than a corporate trade show.
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